How common is bowel cancer and why should we screen for it?
Colorectal cancer is the third most common cancer in the world and the second leading cause of cancer deaths. However, with early detection and treatment, the survival rate for colorectal cancer is high. This is why regular screening is so important. Every month, the NHS dispatches over 500,000 complimentary Faecal Immunochemical Test kits (FIT) to individuals for private use in their own homes.
NHS bowel cancer screening
The "Test Your Poo" campaign was a public health initiative in February 2023 aimed at raising awareness about the importance of screening for colorectal cancer. The campaign emphasised the importance of regular fecal occult blood testing (FOBT) as a simple and effective way to detect early signs of colorectal cancer.
The "Test Your Poo" campaign in the UK encouraged people to take an active role in their health by getting screened for colorectal cancer. The campaign provides information on how to perform an FOBT at home and emphasised the importance of following up with a healthcare provider if a positive result is obtained.
The campaign also addressed common misconceptions about colorectal cancer screening. For example, many people are hesitant to get screened because they are afraid of the discomfort associated with colonoscopies. However, a faecal occult blood test, FOBT for short, is a non-invasive test that can be done at home, and it is an effective way to detect early signs of colorectal cancer.
The "Test Your Poo" campaign used a variety of media to reach its target audience, including television commercials, print ads, and social media. The campaign also partners with healthcare providers and community organisations to provide educational materials and support for those who are getting screened for the first time.
The "Test Your Poo" campaign is an important initiative that helped to raise awareness about the importance of regular colorectal cancer screening. By encouraging people to take an active role in their health, the campaign should help to reduce the incidence and mortality of this deadly disease.